The Inter Miami owner and the Hollywood superstar team up for the first time in Stella Artois’ big-budget Super Bowl campaign

• Beckham and Damon play long-lost twin brothers in the ad
• The commercial is part of Stella Artois’ “For Moments Worth More” campaign
• Ben Affleck directed the spot, which will air during Super Bowl LIX

• AFP
  

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  WHAT HAPPENED

  With a catalog of Super Bowl advertising campaigns on show, American beer brand Stella Artois has joined the fray with its own highly anticipated Super Bowl LIX commercial. The campaign features the unexpected pair of Inter Miami owner and former England star David Beckham alongside Hollywood action star Matt Damon.

  It introduces the two stars as long-lost twin brothers with a similar affinity for football albeit different types of football and a love of Stella Artois. The full commercial, titled “David and Dave” is set to air during Super Bowl LIX with snippets of the commercial released online already. However, the campaign will go beyond the Super Bowl with spots planned throughout 2025.

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• THE AD CAMPAIGN

• THE BIGGER PICTURE

  Directed by Ben Affleck, Matt Damon’s friend and collaborator, it brings together the creative vision that Chris Jones envisioned when they first commissioned the campaign. The Anheuser-Busch’s Premium Vice President admitted that they wanted something that celebrated everyday moments that also put Stella Artois at the heart of the conversation.

  Jones said, “Building on our ‘A Taste Worth More’ campaign established in 2024, this year’s ‘For Moments Worth More’ campaign celebrates those everyday moments made a little more special with Stella Artois. Working with two of the most genuine and committed partners we could ask for, this campaign puts Stella Artois at the heart of the cultural conversation, reminding us to cherish those everyday moments of genuine connection.”

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  WHAT LIES AHEAD FOR DAVID BECKHAM AND INTER MIAMI?

  For David Beckham, the preseason offers the Englishman a chance to rest and relax before the 2025 MLS campaign kicks off with his side in fine form. The are currently on their preseason tour of Latin America and remain unbeaten going into their final game against Honduran side Olimpia. They then return to the USA to kick off their MLS campaign on the Saturday, Feb. 22 against New York City FC which takes place after one more preseason game against Orlando City FC and a CONCACAF Champions Cup clash against Sporting Kansas City.

Tags: Futebol
Category: News